LA FERIA DEL MILLÓN - 2020
La Feria del Millón
2020
La Feria del Millón
71 emerging artists from every region of Colombia in an event that aims to democratise art.
Following the pandemic and restrictions on in-person events, La Feria del Millón, an art fair held annually in Bogotá, decided to take place virtually through a 3D web platform that we developed alongside Sebastián González Dixon. He invited me to join the project to develop its technological infrastructure.
The platform allowed the public to discover works by 71 emerging artists from every region of Colombia in an event that aims to democratise art.
With 71 artists, 12 spaces, more than 1,000 artworks for sale and over 5,000 participants, the platform made possible an event that would otherwise have been cancelled.
One of the fair’s virtual rooms, La flauta, hosted Voltaje, the art and technology exhibition that has established itself as a unique show during Bogotá’s art week by exhibiting works born from technological resources. To bring these artists’ works into the virtual world, we had to recreate their pieces digitally and make them coexist among the ruins of the buildings of the Bronx, the place where La Feria del Millón would have taken place, which we undertook to reconstruct within the platform. In 2016, the city reclaimed this space and set out to turn it into its most ambitious initiative to support the country’s creative and cultural industries. These 35,000 square metres are dedicated to initiatives such as La Feria del Millón on this occasion.
Production team:
- Sebastian Gonzalez Dixon : Project director, UX designer, 3D web developer.
- Carlos Adrian Serna : Backend developer, 3D development consultant.
- Hans Knudsen : Frontend developer.
- Hernan Ospina : Video editing.
- Miguel Angel Melgarejo : 3D modeller, architect.
- Cristian Rincon : 3D modeller, architect.